* Worked under Be Our Friend Studio.
Website, Illustration, and Logo
Collective is a lifestyle multi-brand concept store that combines fashion and living aesthetics together, for you to customise and get inspired.
The brand concept is inspired by a ‘Storage Box’ which can be freely moved, and stacked together in the way you want. In this sense, storage box idea was applied in to branding and marketing materials as a tribute to the diversity of Collective’s lifestyle.